How about you?

Here are academic theories about how we handle discomfort.

• Cognitive Dissonance: we try to reduce the discomfort of dissonance.
• Actor-Observer Difference: others' behavior caused by disposition, ours by situation.
• Confirmation Bias: we seek confirmation that we made a good decision.
• Escape Theory: We seek to escape uncomfortable realities.
• Hindsight Bias: we pretend we knew everything all along.
• Insufficient Punishment: we devalue forbidden activity to reduce dissonance.
• Informational Social Influence: when we are uncertain we copy others.
• Ironic Reversal: we cannot avoid thinking about things we want to avoid thinking about.
• Minimal Justification Principle: we justify what can't be explained rationally.
• Overjustification Effect: we attribute too externally for some events.
• Positivity Effect: we attribute disposition to good things about ourselves.
• Post-Decision Dissonance: after a decision we think it was a good one. 
• Prospect Theory: we value certain gains and try to avoid certain losses.
• Regret Theory: we consider and try to avoid future regret.
• Risk Preference: we seek risks around losses and avoid risks around gains.
• Selective Exposure: we avoid what will cause dissonance about a decision.
• Self-Discrepancy Theory: we need beliefs to be consistent.
• Self-Serving Bias: we take credit for success and deny failure.
• Social-Role Theory: men and women fall into expected roles.